The deals are already there. You just don't know it yet.
Partnerships. Contracts. Brand deals. Sponsorships. Opportunities that are sitting in your industry and in your network right now. Available to you. Going to someone else.
Not because they're smarter. Not because they work harder. Because they know something you don't.
Her Deals is where you learn it.
- You're fully booked and still feel like there's a bigger level you can't access
- You lower your number before they even push back
- You pitch yourself and then over-explain until the deal slips away
- You've watched other women close deals you know you deserve and wondered what they know that you don't
- You've never been taught how to pitch, negotiate, or close and it's costing you every single day
Here's Everything You Get Inside
HER DEALS
Module 1:
See the Deals
The money you've been walking past every single day. You'll discover the 5 types of deals available to you right now - brand partnerships, major product sales, licensing agreements, sponsorships, and consulting contracts with a real example of each in your industry.
Lesson 1.1 · Lesson 1.2 · Lesson 1.3
Module 2:
Make the Ask
How to show up like a woman who closes before you ever open your mouth. You'll build your deal identity, craft your signature pitch in three parts, and practice making the full ask, out loud, without lowering the number or filling the silence.
Lesson 2.1 · Lesson 2.2 · Lesson 2.3
Module 3:
Seal It
The close. What to say when they stall. How to read the room. Word-for-word scripts for every scenario; including how to close brand deals and corporate contracts when there's more than one decision maker in the room.
Lesson 3.1 · Lesson 3.2 · Lesson 3.3
Everything you need to move this week.
Bonus 1 — The Closing Script Swipe File
Every script from every module in one place. The pitch, the ask, the stall response, the close, the follow-up, and the brand recap email. Pull it up before any high-stakes conversation and know exactly what to say.
Bonus 2 — The Deal Hit List Template
A plug-and-play tool to map your real opportunities and track them from first conversation to closed deal. Never lose track of an opportunity again.
Bonus 3 — The Money Mindset Reset
A short audio lesson and reflection worksheet that heals the money wounds keeping you from making the full ask. Faith-based. Raw. The inner work that makes every closing technique actually land.
Who is this for?
Women in every industry. At every stage.
The coach who is tired of undercharging and over-delivering
The consultant sitting on a deal she hasn't pitched yet
The network marketer ready to build real brand partnerships
The corporate woman who knows she is wildly underpaid
The wellness pro who thinks deals are for "business people"
Any woman who can feel the bigger level — and is ready to access it
ABOUT
Cayla Craft
ER Nurse → Multi-Millionaire at 26 // Bestselling Author // Six-Figure Deal Closer // Mom of 3
Cayla went from saving lives in the ER to building a multi-million dollar empire — a seven-figure health and wellness company, a seven-figure coaching practice, and a portfolio of investments — all while closing six-figure deals in rooms that weren't built for her.
She has coached women in coaching, wellness, real estate, network marketing,
corporate, and creative industries to close deals they didn't believe were possible. Different industries. Different backgrounds. Same result.
She built Her Deals because she refuses to let another woman leave a deal room with less than she deserves.
"The deals were always there. I just finally learned to see them and close them."
closed a five-figure brand deal
I closed a five-figure brand deal within two weeks of finishing this course. I had the deal in front of me for months. I just didn't know how to close it. Now I do.
Coach · Wellness Industry
What Women Are Saying
worth ten times the price
The pitch framework alone was worth ten times the price. I sent it the same day I finished module two and heard back within 24 hours. We signed the contract the following week.
Coach · Wellness Industry
nobody ever taught me this
I've been in network marketing for six years and nobody ever taught me this. I didn't even know brand partnerships were an option for someone like me. I've now closed three of them.
Coach · Wellness Industry
Every industry. Cayla has worked with women in coaching, consulting, wellness, real estate, network marketing, corporate, and creative industries. The deal framework works because it's built around the woman, not the industry.
The audio lessons total approximately 2–3 hours. Most women finish over a weekend. It is self-paced so you move at your own speed, but the women who move fast are the women who close fast.
This course was built for exactly you. You don't need prior deal experience. You need the framework, the scripts, and the mindset, which is everything inside Her Deals.
Audio lessons - like a private podcast, but for closing deals. You can listen while you drive, work out, or cook. Each lesson comes with a companion worksheet so you can build your actual pitch and closing scripts as you go.
Her Deals Academy is the next step. It goes deeper into every deal type, every industry, and every scenario with a complete pipeline system to keep deals flowing. Details are inside the course.